We will be using simple geometric shapes to create logo designs for this project. Circles, Triangles, and Squares, Oh My!
The concept is to use minimal design elements to create interesting shapes and designs that can be used in different commercial logos.
I recommend referring to the Elements and Principles page from your artist’s layout project to help in coming up with ideas. Your design can be complex or simple, but needs to incorporate at least 3 shapes and three different colors. Instructions for beginning this project are below.
Process for this project.
Step 1. You will begin by using graph paper to create simple shape designs. You will need to create a total of 9 logo designs using three basic shapes; Triangles, Circles, and Squares. That means 3 Triangle Designs, 3 Circle Designs, and 3 Square Designs. After exploring the shapes you will then scan the image and then trace the shapes out on Illustrator using the Vector Tools. Choose three of the designs that you enjoy the most, but remember this is just a stepping stone to the final design. The designs should be aimed at what your brand statement says about your company.
Step 2. Simple Shapes and Color Triads
After scanning your image in, you will download the Ai. Template that is attached to the bottom of this lesson plan. You will see that it is the same template that is below this text. You will fill in your shapes with white and take away any color in the stroke, so that you can see the large shape your logo design makes. From there you will create five Color Triads on the first row. A color triad is three colors that use color theory to create a color palette that is satisfying. For example Cross-Complimentary Colors, Analogous Colors, Complimentary, and others. If you need some help, check out this site that helps generate color schemes-> Color Combo Maker And if you need a refresher in basic color theory click here-> Basic Color Thoery
Step 3. Filling Your Shapes with Color from Your Triads
Next you will begin using the Eye Dropper Tool (I) and the Selection Tool (V) to begin placing color in your design shapes. Look at the example below to see that there will need to be a total of 15 variations of your designs. 5 variations of the 3 designs for each shape (Triangle, Circle, Square).
Step 4. Checking Values
Next you will export the Ai File as a JPG file and open it in Photoshop to check your values. Go to Image at the top of the TOOLBAR and select MODE and then select GREYSCALE. A prompt will show up asking you if you are ok with discarding the color, select yes. Now you can see how your logo looks without color. This is a good exercise that helps you see how your colors work as pure value and can help you with your final color selections.